Gala Unlimited is Ararat Brandy, the #1 spirit of Armenia’s agency starting with the launch their holiday promotional campaign back in October 2018. Targeting Super Kings, Total Wines, Mission Liquor, and key ethnic independent accounts, we are tasked with recruiting and training ambassadors to manage case sell throughs and account inventory needs.

GOAL: TO INCREASE CASE TURNOVER, BUILD BRAND EXPOSURE, AND SUPPORT RETAIL PARTNERS.

CONTINUING DELIVERABLES: Gala Unlimited has staffed and trained over 30 brand ambassadors throughout the Greater Los Angeles markets placing over 700 bottles in shoppers hands, was have executed close to 200 demos in 20 different accounts with another 100 expected to be completed by January of 2020.

Gala Unlimited was chosen to launch Fair Vodka, the first and only fair trade alcohol on the market in California from October 2018 to July 2019. With a focus on Whole Foods and Total Wines in every major market starting from the Greater San Diego area all the way to San Fransisco and its surrounding East Bay Areas we helped make the brand one of the top sellers in the category.

GOAL: TO INCREASE CASE TURNOVER, BUILD BRAND EXPOSURE, AND SUPPORT RETAIL PARTNERS.

DELIVERABLES: Executed 458 demos in 68 retail stores selling over 1700 bottles. We educated over 16,000 shoppers, while collecting hundreds of email sign ups for a holiday promotional campaign.

Infuse Spirits elected Gala Unlimited to launch their West Coast sampling program in Total Wines, Wholefoods, & key independent accounts from August until December 2017.

GOAL: TO INCREASE CASE TURNOVER, BUILD BRAND EXPOSURE, AND SUPPORT RETAIL PARTNERS.

DELIVERABLES: Gala Unlimited staffed and trained over 75 brand ambassadors throughout the Greater San Diego, San Fransisco, Los Angeles, Fresno, Modesto, and Las Vegas markets to help increase total sales from 3000 cases EOY 2016 to over 3000 monthly cases EOY 2017. 

Collected data such as each flavor sales, consumer comments, packaging feedback, gender demographics, and managed buyer contacts.

Greenbar Distillery has elected Gala Unlimited to activate their California sampling program in Total Wines, Wholefoods, & key independent accounts throughout Southern California and San Fransisco.  

GOAL: TO INCREASE CASE TURNOVER, BUILD BRAND EXPOSURE, INCREASE DISTILLERY MEMBERSHIP, AND SUPPORT RETAIL PARTNERS.

DELIVERABLES: Gala Unlimited has staffed and trained over 20 brand ambassadors throughout the Greater San Diego, San Fransisco, and Los Angeles markets educating over 1500 shoppers and counting about the worlds largest portfolio of organic spirits.

We've collected data such as each flavor sales, consumer comments, packaging feedback, and giveng away distillery tour tickets.